Juliana Gutowski
Creative Director
Education
Univ. of Virginia
BS, Architecture
Pratt Institute
MFA, Communication Design
Select Recognition
- Cannes Lions
- Clio Awards
- One Show
- Vogue
- Washington Post
- Forbes
- Fast Company
- Ad Age Editor's Pick
- Adweek
- Esquire
- Highsnobiety
- Hypebeast
- Pitchfork
- Muse by Clios
- LBB Online
- BuzzFeed
- Economic Times
Disciplines
- Brand Platform Development
- Campaign Architecture
- Art Direction + Design Systems
- Film + Production Direction
- Identity + Rebrand
- New Business Strategy
- Experiential + Live
- Cultural Strategy
- Team + Creative Leadership
- AOR Relationship Management
Creative Director with 12+ years building brand-defining work at the industry's best agencies — Johannes Leonardo, R/GA, Droga5, BBDO, Anomaly. Trained as an architect; thinks in systems and stories. Deep fluency in beauty, sport, fashion, and female-forward brands, with a particular instinct for movements before they surface. Equally at home in the pitch room and on set.
Experience
MullenLowe U.S. · New York, NY
R/GA · New York, NY
Freelance Creative Director
2022 – Present
Juliana Gutowski LLC · New York, NY
- Currently at 3MadFish, leading a 360 brand evolution for Burt's Bees — repositioning a cult classic as a modern, efficacious beauty brand. Worked across both the big picture and the day-to-day, from strategic foundation to campaigns and organic and paid social, in close partnership with the in-house team.
Creative Director
— Freelance
2023 – 2024
- Pitched and won Yieldstreet. Oversaw integrated work across four accounts and teams simultaneously — Aleve, Iberogast, Banner Health, and Yieldstreet — driving creative strategy and teams from brief through production.
Creative Director
— Freelance
2022 – 2023
- Led Sephora and American Express. Won TurboTax AOR — integrated campaign spanning broadcast, digital, audio, social, and streaming partnerships.
Associate Creative Director
2021 – 2022
Anomaly · New York, NY
- Concepted rebrand for Bose. Produced Vroom's Super Bowl XVL spot. Clients: Bose, Vroom, Ally.
Senior Art Director
2019 – 2021
Johannes Leonardo · New York, NY
- Global campaigns for adidas Originals and adidas Performance. Pitched and won Amazon Music HD. Clients: adidas, Amazon Music, Kraft.
Senior Art Director
2017 – 2019
247 Laundry Service · New York, NY
- Created Fossil's highest-performing social campaign — sold out of product before full launch. Pitched and won Luminous Diamonds and Nike AirMax for Footlocker. Clients: Nike, Fossil, Michelob Ultra, LG Mobile.
Creative — Freelance
Oct – Nov 2017
Droga5 · New York, NY
- Launched Google Pixel 2.
Art Director
Feb – Sep 2017
Grey New York
- Clients: Volvo, AARP, Ally Bank.
Art Director
2016 – 2017
Live Nation Entertainment · New York, NY
- Founding creative of Live Nation's in-house shop. Concepted the brand's first phone-free event. CLIO Bronze ×2. Clients: Citi, Budweiser, Secret.
Designer
2014 – 2016
BBDO Worldwide · New York, NY
- Won 15+ accounts in new business including Pepsi, Barbie, Grey Goose, and Bacardi. In 2015, contributed to $1B+ in new revenue at a 70% pitch win rate, growing agency revenue 5–7%.
Earlier Career
2006 – 2014
Creative Lead, Freelance
Tulsi Gabbard Presidential Campaign
Arch. + Graphic Designer
Streetsense
Film + Media Art Director
OTJ Architects
Designer + Photographer
Washington Life Magazine