AdWeek once called Juliana's work “100% all the things they tell you not to do in ad school”, a sentiment she embraces wholeheartedly—because she didn’t go to ad school. Juliana taught herself the craft, building her portfolio during late nights after her architecture job, knocking on agency doors, and hustling her way into the industry. Her unorthodox approach has earned her a reputation as a creative force who does things differently.
Juliana Gutowski is an interdisciplinary Creative Director known for delivering sophisticated, culturally resonant campaigns where aesthetic precision and human truth are inseparable.Her obsessions — beauty, fashion, and wellness — aren't categories to her. They're the spaces where identity is actually formed, where culture moves fastest, and where the stakes are highest. She's spent her career inside those brands, and she brings a level of fluency and genuine investment that shows in the work.
Over twelve years, Juliana built brand-defining work at the industry's best agencies — Johannes Leonardo, R/GA, Droga5, BBDO, Anomaly, MullenLowe, and Grey Group — across global campaigns for Nike, adidas, Sephora, Burt's Bees, Google, Amazon Music, Bose, American Express, Fossil, Volvo, and more. Her work earned recognition from Cannes, The One Show, and Clio, and covered by Vogue, Forbes, Adweek, Pitchfork, Highsnobiety, Hypebeast, and Esquire.
Juliana's career began as an architect where she developed a holistic approach to problem solving that remains the heart of her creative philosophy. This interdisciplinary perspective considers the interplay of form, function and the human experience and fuels her ability to balance strategy with imaginative, impactful storytelling.
Raised in Warsaw, Poland, Juliana's dedication to mentorship and social advocacy is deeply informed by her expatriate upbringing. Navigating the liminal spaces between clashing cultures and a developing global identity, she has a unique ability to amplify voices and stories often left unheard. Her work frequently explores underground youth culture, capturing narratives that have yet to take global center stage. Juliana's portfolio reflects her commitment to championing positive social change, often centering commonly ignored narratives at the heart of her storytelling.
Outside of the office, Juliana enjoys building sound stages at Burning Man, exploring remote concert venues, and talking about brutalist architecture.
To request her curriculum vitae, favorite DC band or astrological sign, just reach out – jtgutowski@gmail.com
Juliana Gutowski is an interdisciplinary Creative Director known for delivering sophisticated, culturally resonant campaigns where aesthetic precision and human truth are inseparable.Her obsessions — beauty, fashion, and wellness — aren't categories to her. They're the spaces where identity is actually formed, where culture moves fastest, and where the stakes are highest. She's spent her career inside those brands, and she brings a level of fluency and genuine investment that shows in the work.
Over twelve years, Juliana built brand-defining work at the industry's best agencies — Johannes Leonardo, R/GA, Droga5, BBDO, Anomaly, MullenLowe, and Grey Group — across global campaigns for Nike, adidas, Sephora, Burt's Bees, Google, Amazon Music, Bose, American Express, Fossil, Volvo, and more. Her work earned recognition from Cannes, The One Show, and Clio, and covered by Vogue, Forbes, Adweek, Pitchfork, Highsnobiety, Hypebeast, and Esquire.
Juliana's career began as an architect where she developed a holistic approach to problem solving that remains the heart of her creative philosophy. This interdisciplinary perspective considers the interplay of form, function and the human experience and fuels her ability to balance strategy with imaginative, impactful storytelling.
Raised in Warsaw, Poland, Juliana's dedication to mentorship and social advocacy is deeply informed by her expatriate upbringing. Navigating the liminal spaces between clashing cultures and a developing global identity, she has a unique ability to amplify voices and stories often left unheard. Her work frequently explores underground youth culture, capturing narratives that have yet to take global center stage. Juliana's portfolio reflects her commitment to championing positive social change, often centering commonly ignored narratives at the heart of her storytelling.
Outside of the office, Juliana enjoys building sound stages at Burning Man, exploring remote concert venues, and talking about brutalist architecture.
To request her curriculum vitae, favorite DC band or astrological sign, just reach out – jtgutowski@gmail.com
Work
Juliana Gutowski LLC Freelance Creative Director 2022 - Current
3MadFish 2025 - Current
MullenLowe U.S. 2023 - 2024
R/GA Nov 2022 - Jul 2023
Anomaly Associate Creative Director 2021 - 2022
Johannes Leonardo Senior Art Director 2019 - 2021
Laundry Service Senior Art Director 2017 - 2019
Droga5 Freelance Creative 2017
Grey Art Director 2017
Live Nation Art Director 2016 - 2017
BBDO Designer 2014 - 2017
Streetsense Architectural + Graphic Designer 2012 - 2014
OTJ Architects Architecture Film + Media Art Director 2010 - 2012
National Gallery of Art Studio Assistant 2006 - 2008
Juliana Gutowski LLC Freelance Creative Director 2022 - Current
3MadFish 2025 - Current
MullenLowe U.S. 2023 - 2024
R/GA Nov 2022 - Jul 2023
Anomaly Associate Creative Director 2021 - 2022
Johannes Leonardo Senior Art Director 2019 - 2021
Laundry Service Senior Art Director 2017 - 2019
Droga5 Freelance Creative 2017
Grey Art Director 2017
Live Nation Art Director 2016 - 2017
BBDO Designer 2014 - 2017
Streetsense Architectural + Graphic Designer 2012 - 2014
OTJ Architects Architecture Film + Media Art Director 2010 - 2012
National Gallery of Art Studio Assistant 2006 - 2008
Skills
Art direction
Branding
Film
Social
Editorial
Concepts
Design
Experiential
Identity
OOH
Packaging
Select clients
adidas, Nike, Sephora, Google, Burt’s Bees, Barbie, Aveeno, Amazon Music HD, Bose, Fossil, Luminous Diamonds, Volvo, American Express, Bacardi, TurboTax, Bayer, Yieldstreet, Banner Health and a Presidential Campaign
Select Recognition
Cannes Lions, Cannes, One Show, Clios, Advertising Age, Adweek, Pitchfork, Vogue, Highsnobiety, Hypebeast, Esquire, Economic Times, Forbe
Select Awards
Clio Fashion & Beauty, Bronze, 2020
One Show - Branded Entertainment: Innovation in Lockdown, Finalist, 2020
Clio - Multi-Platform Social Campaign, Shortlist, 2019
Cannes - Industry Craft, Packaging, Silver, 2019
Cannes - 360 Brand Experience, Shortlist, 2019
One Show - Social Campaign, Shortlist, 2019
Clio - Events & Experiential, Bronze, 2017
Clio - Brand and Artist Collaboration Integrated Campaign, Bronze, 2017