CREATIVE DIRECTOR | ARCHITECTURAL DESIGNER
AdWeek once called Juliana's work “100% all the things they tell you not to do in ad school”, a sentiment she embraces wholeheartedly—because she didn’t go to ad school. Juliana taught herself the craft, building her portfolio during late nights after her architecture job, knocking on agency doors, and hustling her way into the industry. Her unorthodox approach has earned her a reputation as a creative force who does things differently.
Juliana Gutowski is an interdisciplinary Creative Director known for delivering sophisticated, culturally resonant campaigns infused with a sense of social responsibility. Currently freelancing, she has led campaigns for brands such as Sephora, American Express, and Bayer at agencies including R/GA and MullenLowe. Prior to freelancing, Juliana honed her craft at Johannes Leonardo, Droga5, Anomaly, Grey Group, and BBDO, contributing to global campaigns for adidas, Nike, Google, Amazon Music, Bose, Fossil, and Volvo.
An award-winning creative, Juliana’s work has been recognized by Cannes, The One Show, and Clio Awards. It’s also been featured in outlets such as Vogue, Forbes, Advertising Age, Adweek, Pitchfork, Highsnobiety, Hypebeast, Esquire, and Economic Times.
Juliana’s career began as an architect where she developed a holistic approach to problem solving that remains the heart of her creative philosophy. This interdiscilplinary perspective considers the interplay of form, function and the human experience and fuels her ability to balance strategy with imaginative, impactful storytelling.
Born and raised in Warsaw, Poland, Juliana’s dedication to mentorship and social advocacy is deeply informed by her expatriate upbringing. Navigating the liminal spaces between clashing cultures and a developing global identity, she has a unique ability to amplify voices and stories often left unheard. Her work frequently explores underground youth culture, capturing narratives that have yet to take global center stage.
Juliana’s portfolio reflects her commitment to championing positive social change. Her work in the beauty and sports industries—including campaigns for adidas, Nike, Fossil, and Sephora—challenges traditional norms and pushes for greater representation and inclusivity.
Outside of the office, Juliana enjoys building sound stages at Burning Man, exploring remote concert venues, and talking about brutalist architecture.
To request her curriculum vitae, favorite DC band or astrological sign, just reach out –
jtgutowski@gmail.com
LinkedIn
AdWeek once called Juliana's work “100% all the things they tell you not to do in ad school”, a sentiment she embraces wholeheartedly—because she didn’t go to ad school. Juliana taught herself the craft, building her portfolio during late nights after her architecture job, knocking on agency doors, and hustling her way into the industry. Her unorthodox approach has earned her a reputation as a creative force who does things differently.
Juliana Gutowski is an interdisciplinary Creative Director known for delivering sophisticated, culturally resonant campaigns infused with a sense of social responsibility. Currently freelancing, she has led campaigns for brands such as Sephora, American Express, and Bayer at agencies including R/GA and MullenLowe. Prior to freelancing, Juliana honed her craft at Johannes Leonardo, Droga5, Anomaly, Grey Group, and BBDO, contributing to global campaigns for adidas, Nike, Google, Amazon Music, Bose, Fossil, and Volvo.
An award-winning creative, Juliana’s work has been recognized by Cannes, The One Show, and Clio Awards. It’s also been featured in outlets such as Vogue, Forbes, Advertising Age, Adweek, Pitchfork, Highsnobiety, Hypebeast, Esquire, and Economic Times.
Juliana’s career began as an architect where she developed a holistic approach to problem solving that remains the heart of her creative philosophy. This interdiscilplinary perspective considers the interplay of form, function and the human experience and fuels her ability to balance strategy with imaginative, impactful storytelling.
Born and raised in Warsaw, Poland, Juliana’s dedication to mentorship and social advocacy is deeply informed by her expatriate upbringing. Navigating the liminal spaces between clashing cultures and a developing global identity, she has a unique ability to amplify voices and stories often left unheard. Her work frequently explores underground youth culture, capturing narratives that have yet to take global center stage.
Juliana’s portfolio reflects her commitment to championing positive social change. Her work in the beauty and sports industries—including campaigns for adidas, Nike, Fossil, and Sephora—challenges traditional norms and pushes for greater representation and inclusivity.
Outside of the office, Juliana enjoys building sound stages at Burning Man, exploring remote concert venues, and talking about brutalist architecture.
To request her curriculum vitae, favorite DC band or astrological sign, just reach out –
jtgutowski@gmail.com
AWARDS
Clio - Fashion & Beauty, Bronze, 2020
Clio - Multi-Platform Social Campaign, Shortlist, 2019
Clio - Events & Experiential, Bronze, 2017
Clio - Brand and Artist Collaboration Integrated Campaign, Bronze, 2017
Cannes - Industry Craft, Packaging, Silver, 2019
Cannes - 360 Brand Experience, Shortlist, 2019
One Show - Branded Entertainment: Innovation in Lockdown, Finalist, 2020
One Show - Social Campaign, Shortlist, 2019
Clio - Fashion & Beauty, Bronze, 2020
Clio - Multi-Platform Social Campaign, Shortlist, 2019
Clio - Events & Experiential, Bronze, 2017
Clio - Brand and Artist Collaboration Integrated Campaign, Bronze, 2017
Cannes - Industry Craft, Packaging, Silver, 2019
Cannes - 360 Brand Experience, Shortlist, 2019
One Show - Branded Entertainment: Innovation in Lockdown, Finalist, 2020
One Show - Social Campaign, Shortlist, 2019
Skills
Art direction
Branding
Concepts
Design
Experiential
Identity
OOH
Packaging
Social
Select clients
adidas, Nike, Sephora, Google, Barbie, Aveeno, Amazon Music HD, Bose, Fossil, Luminous Diamonds, Volvo, American Express, Bacardi, TurboTax, Bayer, Yieldstreet, Banner Health and a Presidential Campaign
Recognition
Cannes Lions, Cannes, One Show, Clios, Advertising Age, Adweek, Pitchfork, Vogue, Highsnobiety, Hypebeast, Esquire, Economic Times, Forbes