AdWeek once called Juliana's work “100% all the things they tell you not to do in ad school”, which is true, because Juliana proudly didn’t go to advertising school. She figured out this ad stuff on her own; building her book during long nights after her architecture job, pounding on agency doors and hustling in heels. She does things differently and the industry has noticed.

Juliana Gutowski is an interdisciplinary creative director who has quickly developed a reputation for delivering sophisticated, culturally relevant creative rooted in a powerful sense of social responsibility. She currently freelances, previously leading the Sephora and American Express accounts at R/GA as a Creative Director. Past fulltime positions include Associate Creative Director at Anomaly and Senior Creative at Johannes Leonardo on the global adidas Originals and adidas Brand accounts.

Juliana is an award winning creative whose work has been recognized by Cannes, One Show and Clios and featured in the pages of Advertising Age, Adweek, Pitchfork, Vogue, Highsnobiety, Hypebeast, Esquire, Economic Times and Forbes. Prior to freelancing at R/GA, Juliana spent years honing her skills at leading creative shops including Anomaly, Johannes Leonardo, Droga5, Grey Group, and BBDO—contributing to global campaigns for brands like adidas, Nike, Google, Amazon Music, Bose, and Volvo.

Throughout her career, she has dedicated herself to identifying any and every opportunity to champion positive and progressive social messages in her work, including independently branding Tulsi Gabbard’s revolutionary presidential campaign, developing BBDO’s groundbreaking, empowering Barbie campaign, championing anti-ageism at Grey Group for the agency’s AARP account and ensuring women are at the heart of sports for adidas.

Raised in Warsaw, Poland, much of Juliana’s dedication to mentorship and progressive social issues is driven by her perspective and experiences as a member of the expatriate community. 

Juliana hits her stride in life’s uncomfortable liminal spaces: coming from clashing cultures and growing up as a multinational in a developing country, she constantly navigates terrain that doesn’t come with a handbook. These experiences guide her work as a creative, allowing her to create space for those unheard and unseen; specifically stories of underground youth culture that has yet to take global center stage.

Juliana’s global dynamic, solutions-oriented design ethos is defined in large part by her education and early professional experience as an architectural designer. At the University of Virginia she specialized in traditional drafting, choosing to create nearly all of her architecture drawings by hand. This painstaking attention to detail is reflected in much of the work she does today, and is part of what makes her an effective and widely beloved mentor to creatives. Juliana considers mentorship to be one of her most vital callings, and believes that helping young creatives means guiding them in not just work, but also in their careers, personal lives, and wellbeing.

Outside of the office, she enjoys attending concerts in remote locations, building sound stages at Burning Man, talking brutalist architecture and working on her line of pan-sexual greeting cards: “From One Bearded Clam to Another”.

Juliana is 50% Stevie Nicks, 30% Muppet and 20% Anna Magnani. To request her curriculum vitae, favorite DC band or astrological sign, just reach out –

Clio - Fashion & Beauty, Bronze, 2020
Clio - Multi-Platform Social Campaign, Shortlist, 2019
Clio - Events & Experiential, Bronze, 2017
Clio - Brand and Artist Collaboration Integrated Campaign, Bronze, 2017
Cannes - Industry Craft, Packaging, Silver, 2019
Cannes - 360 Brand Experience, Shortlist, 2019
One Show - Branded Entertainment: Innovation in Lockdown, Finalist, 2020
One Show - Social Campaign, Shortlist, 2019

Art direction

Select clients
adidas, Nike, Sephora, Google, Barbie, Tulsi Gabbard, Amazon Music HD,  Bose, Fossil, Luminous Diamonds, Volvo, American Express, Bacardi, TurboTax

Cannes Lions, Cannes, One Show, Clios, Advertising Age, Adweek, Pitchfork, Vogue, Highsnobiety, Hypebeast, Esquire, Economic Times, Forbes