ADIDAS: THE ZXIENCE CENTER

At Johannes Leonardo, we concepted and crafted adidas’s second year of our global  2020 ZX campaign “Feel the Zxience”. This campaign took the idea one step further - introducing The Zxience Center, a holistic retreat designed to help you unlock all the feels… after all…Satisfaction is a state of mind.

Complex felt the vibes too. 

Project // adidas ZX 2K BOOST
Agency // Johannes Leonardo
Senior Art Director / Juliana Gutowski
Senior Copy / Will Paugh
Copy / Tommy Woods
CD /  Ray Smiling