The ZX franchise is built on a legacy of experimentation. In the 1980s it introduced technology that redefined what a running shoe could do. Now as a lifestyle sneaker, it’s an experiment in feeling. The ZX 2K BOOST pushes the boundaries of logic in favor of pure satisfaction.  

To introduce it to the world, we created THE ZXIENCE NETWORK: an always on, always oddly satisfying takeover of the adidas Originals YouTube channel.

THE ZXIENCE NETWORK turns the experience of wearing the ZX 2K BOOST into shows that stimulate the senses. We rallied creators from all corners of the oddly satisfying internet for content you can feel through watching. From slow motion hydraulic press videos to liquid nitrogen experiments, 3D animation and more, we created a full 12 hours of sensation inspired by a sneaker.

Tune in and Feel The ZXience.


ADWEEK Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe

ADAGE EDITOR’S PICK Adidas Debuted a Streaming Network of ‘Oddly Satisfying’ Content Around a Single Sneaker

ADSOFTHEWORLD Adidas ZXience Network With Johannes Leonardo

THE MUSE BY CLIO Adidas Made a Sprawling 12-Hour Ad Starring the ZX 2X Boost Sneaker

Project // adidas Originals The ZXience Netowrk
Agency // Johannes Leonardo
Senior Art Director / Juliana Gutowski
Senior Copy / Will Paugh
CD /  Ray Smiling
CD /  Maclean Jackson

Art Director / Benson Rong
Copy / Adam Van Dusen 

My team created a global toolkit that was implimented by markets across the world: