BOSE: SOUND IS POWER
Before coming to Anomaly, Bose was a legacy brand that hadn't evolved its image in a very long time. They asked us to create a new campaign and tagline that paid homage to their superior technology and showed true dedication to and love for audiophiles.
"Sound Is Power" celebreates Bose's remarkable tech while showcasing music’s power to cataylize personal transformation.
Password Needed
hint: The White Witch of Rock and Roll (IFYKYK)
Before coming to Anomaly, Bose was a legacy brand that hadn't evolved its image in a very long time. They asked us to create a new campaign and tagline that paid homage to their superior technology and showed true dedication to and love for audiophiles.
"Sound Is Power" celebreates Bose's remarkable tech while showcasing music’s power to cataylize personal transformation.
Password Needed
hint: The White Witch of Rock and Roll (IFYKYK)
Project // Bose
Agency // Anomaly
Agency // Anomaly