To celebrate the grandest of grand music collaborations of savants like Diplo, Questlove, Pharrell, Beastie Boys and Daft Punk, we launched a campaign called Tastemaker: A Nod to Then, Toast to Now.
As part of our launch we designed personalized cans for each Tastemaker, accompanied by downloadable playlists found on each unique case of Bud Light.
Party on, Garth.
Agency // Live Nation
Client // Bud Light
Project // Proposed Bud Light Music 2017 National Campaign
Creative Director / Jame Kane, Rich Santiago, Steve Raggiani
Copy Writer + Art Director / James Kane, Juliana Gutowski
