CITI: SOUND VAULT

How does a brand authentically insert themselves into the loudest music week of the year and be heard? Enter, Citi Sound Vault.

"Citi Sound Vault is the latest evolution of Citi’s Private Pass program, designed to offer fans a new level of exclusive access to the music they love, through unique experiences like artist meet and greets, backstage tours, and the opportunity to see world-class musicians in the kind of cozy venues most of them have long outgrown. For five nights last week, Citi Sound Vault gave fans a chance to experience three legendary rock veterans—plus a beat-powered duo on the fast track to superstardom— up close and very personal. They were some of the most coveted shows of music’s biggest week. Getting in only took two things: a little bit of luck and a Citi card."
- Pitchfork


CLIO BRONZE WINNER 2017: Events/Experiential
CLIO BRONZE WINNER 2017: Brand and Artist Collaboration Integrated Campaign


Agency // Live Nation
Client // Citi Bank
Creative / Juliana Gutowski, Devyn Bell, Max Mckee
Creative Director / Steve Raggiani