FOSSIL: HOLIDAY
Holiday gatherings prove to be a stressful time for most people, placing Millennials in an arrray of awkward situations.
Luckily, Fossil’s smartwatch has a range of features to save you from these holiday scenarios.
Inspired by Fossil’s 1950s vintage heritage, we combined American old-school cool and humorous scenarios to depict the complex relationship between holiday activities and a millennial’s personal needs.
Each of our vignettes tell a familiar holiday story while highlighting a useful smartwatch feature.
Holiday gatherings prove to be a stressful time for most people, placing Millennials in an arrray of awkward situations.
Luckily, Fossil’s smartwatch has a range of features to save you from these holiday scenarios.
Inspired by Fossil’s 1950s vintage heritage, we combined American old-school cool and humorous scenarios to depict the complex relationship between holiday activities and a millennial’s personal needs.
Each of our vignettes tell a familiar holiday story while highlighting a useful smartwatch feature.
Agency // 247 Laundry Service
Client // Fossil
Project // Holiday
Senior Art Director / Juliana Gutowski
ACD / Kristina Litvin
![](https://freight.cargo.site/t/original/i/3f113f48a6097c127e465e2f563db8c1ad644a473a45c4e2f28a153d0280124b/FOS_HOL_NewYear_NewMe_v4.jpg)
![](https://freight.cargo.site/t/original/i/84de92b4a14bdda2b23f737d9c81f49d22e4d7a276f2df4caabd29e60b7cb542/FOS_HOL_Subtle_Gift_v6.jpg)
![](https://freight.cargo.site/t/original/i/c01018ca2c32988e2498f4efc67ff5bc3ada99759de52244c2ad037b834a68a5/FOS_HOL_Table_Faint_v5.jpg)
![](https://freight.cargo.site/t/original/i/0072a8d319c45ef0e2862e1e78b395aa82a0a7a1c4a2b97295f8e8cde1f63f24/FOS_HOL_Texts_From_Bestie_v6.jpg)
![](https://freight.cargo.site/t/original/i/600e50fe6b057206ac6305a87381c15390f23e6ab2ddd3ec71a1955eb8a9251a/FOS_HOL_BurnSome_EarnSome_v7.jpg)
![](https://freight.cargo.site/t/original/i/194209a2ac1431abca9a139daa9f21e1d60c14f43be3b1ececc93ae280e772af/FOS_HOL_More_Leftovers_v7.jpg)
![](https://freight.cargo.site/t/original/i/e454c8cfccdce190750d20e8aadb8a61e2f32e76f282d027cf358bf180c35ca3/FOS_HOL_Pawildat_Party_v7.jpg)
![](https://freight.cargo.site/t/original/i/5cdd555363d7a48a6052f291478a50b39ea99dc9d73cac9335b1bdb8c4d49a3a/FOS_HOL_Hands_Full_v8.jpg)
![](https://freight.cargo.site/t/original/i/d4486a03c0f24e47d33ee26dacb7a44d4ef6ad542f0c398aa0c3aa4871901edd/FOS_HOL_Holiday_Tunes_v4_lo.jpg)
![](https://freight.cargo.site/t/original/i/e6865c398c2ee62bac9fe8bd461662b5a6bb4962dc1372f135c1132d10721243/fossil-holiday.png)