FOSSIL: HOLIDAY

Holiday gatherings prove to be a stressful time for most people, placing Millennials in an arrray of awkward situations.

Luckily,  Fossil’s smartwatch has a range of features to save you from these holiday scenarios.

Inspired by Fossil’s 1950s vintage heritage, we combined American old-school cool and humorous scenarios to depict the complex relationship between holiday activities and a millennial’s personal needs. 

Each of our vignettes tell a familiar holiday story while highlighting a useful smartwatch feature. 


Agency // 247 Laundry Service
Client // Fossil
Project // Holiday
Senior Art Director / Juliana Gutowski
Creative Director / Kristina Litvin