FOSSIL: HOLIDAY
Holiday gatherings prove to be a stressful time for most people, placing Millennials in an arrray of awkward situations.
Luckily, Fossil’s smartwatch has a range of features to save you from these holiday scenarios.
Inspired by Fossil’s 1950s vintage heritage, we combined American old-school cool and humorous scenarios to depict the complex relationship between holiday activities and a millennial’s personal needs.
Each of our vignettes tell a familiar holiday story while highlighting a useful smartwatch feature.
Holiday gatherings prove to be a stressful time for most people, placing Millennials in an arrray of awkward situations.
Luckily, Fossil’s smartwatch has a range of features to save you from these holiday scenarios.
Inspired by Fossil’s 1950s vintage heritage, we combined American old-school cool and humorous scenarios to depict the complex relationship between holiday activities and a millennial’s personal needs.
Each of our vignettes tell a familiar holiday story while highlighting a useful smartwatch feature.
Agency // 247 Laundry Service
Client // Fossil
Project // Holiday
Senior Art Director / Juliana Gutowski
ACD / Kristina Litvin
