FOSSIL PRIDE
Fossil reestablished its commitment to the LGBTQIA+ community by celebrating the young pioneers today that are making a more inclusive and bright tomorrow.
The campaign included digital and social content, and a limited edition Love In Color watch, with 100% of the proceeds supporting the Hetrick-Martin Institute.
Humans appreciated the lack of rainbow washing - check out what Bustle, Paper Mag, Bloomberg and Forbes are saying about the campaign.
Fossil reestablished its commitment to the LGBTQIA+ community by celebrating the young pioneers today that are making a more inclusive and bright tomorrow.
The campaign included digital and social content, and a limited edition Love In Color watch, with 100% of the proceeds supporting the Hetrick-Martin Institute.
Humans appreciated the lack of rainbow washing - check out what Bustle, Paper Mag, Bloomberg and Forbes are saying about the campaign.
Project // Pride Campaign
Agency // Fossil
Creative Lead / Juliana Gutowski
Video Creative / Mason Wilkes
Copy Writer / Colin Frawley
Account Director / Erin Ream
Agency // Fossil
Creative Lead / Juliana Gutowski
Video Creative / Mason Wilkes
Copy Writer / Colin Frawley
Account Director / Erin Ream
![](https://freight.cargo.site/t/original/i/1395975f815310050d6df3fc41d84260dd4eea552ee3d608f28721fe182b2634/FossilxPride_jermcohenDSC00787_1497.jpg)
![](https://freight.cargo.site/t/original/i/75c0b8c878a5dd22b84759f85ed16447df790ecb56ec33fe1ea9a1d25bb4c220/FossilxPride_jermcohenDSC08619_951.jpg)
![](https://freight.cargo.site/t/original/i/f9eb3f253ca6da806d1b2580e34f985283fb5b97ca9263c66d8b6ef0cd5b4389/FossilxPride_jermcohenDSC00008_1206-Edit.jpg)
![](https://freight.cargo.site/t/original/i/64cbebe7a2ede53edbe1b1a52ea364f0b918d934e4abcf957bec23188f7ded28/FossilxPride_jermcohenDSC09238_1064.jpg)