Fossil reestablished its commitment to the LGBTQIA+ community by celebrating the young pioneers today that are making a more inclusive and bright tomorrow.

The campaign included digital and social content, and a limited edition Love In Color watch, with 100% of the proceeds supporting the Hetrick-Martin Institute.

Humans appreciated the lack of rainbow washing - check out what Bustle, Paper Mag, Bloomberg and Forbes are saying about the campaign. 

Project // Pride Campaign
Agency // Fossil
Creative Lead / Juliana Gutowski
Video Creative / Mason Wilkes
Copy Writer / Colin Frawley
Account Director / Erin Ream