LG: V30

Inspired by the LG V30’s stunning video capabilities, LG launched the ”This Is Real” campaign to celebrate real people who are staying true to who they are. A series of digital and social content featured remarkable real people making promises to be authentic.

Following the global launch, we created a five-city experiential campaign and UGC opportunity to take the “This Is Real” message to the street, creating opportunities for people to interact with the LG V30—and make their own promises to be real.

Work included the product innovatio of a soundproof recording booth, LG phone vending machine, mobile app, and website. 


Agency // 247 Laundry Service
Client // LG
Project // LGV30
Art Direction / Juliana Gutowski
Creative Director / Jon Paley
Designer / Carly Sheehan, Cori Sussman, Katrina Lee