Matching foundation to skin tone is notoriously one of the most difficult things to get right in makeup. Coupled with the lack of range for dark shades and sometimes sketchy beauty counter expertise, it’s a recipe for frustration.

We highlight our heroes’ journeys of the trials and tribulations of foundation matching. We’re telling the all-too-familiar tale, and bringing Sephora’s ColorIQ and BeautyAdvisors to the rescue. Ultimately, we’re giving our clients the match they’ve been waiting for.

Project // ColorIQ 
Agency // R/GA
Creative Director / Juliana Gutowski, Katie Edmondson, Katie Yoder
Creatives / Emma Kasarsky, Carlyn Hinojosa, Grace Liu
Director / Bianca Poletti