ADIDAS: FEEL THE ZXIENCE

Take decades of innovation in running technology. Build on it. Play with it. Squish it, then give it the perfect squeeze. That’s the science of ZXience. The adidas ZX has never been so comfy and satisfying.

This project was so good, Nike was “inpsired” by it. 

Project // adidas ZX 2K BOOST
Agency // Johannes Leonardo
Senior Art Director / Juliana Gutowski
Senior Copy / Will Paugh
CD /  Ray Smiling
CD /  Maclean Jackson