BOSE: SOUND IS POWER
Before coming to Anomaly, Bose was a legacy brand that hadn't evolved its image in a very long time. They asked us to create a new campaign and tagline that paid homage to their superior technology and showed true dedication to and love for audiophiles.
"Sound Is Power" celebreates Bose's remarkable tech while showcasing music’s power to cataylize personal transformation.
Before coming to Anomaly, Bose was a legacy brand that hadn't evolved its image in a very long time. They asked us to create a new campaign and tagline that paid homage to their superior technology and showed true dedication to and love for audiophiles.
"Sound Is Power" celebreates Bose's remarkable tech while showcasing music’s power to cataylize personal transformation.
Project // Bose rebrand
Agency // Anomaly
Creatives / Juliana Gutowski
Creatives / Renwick McAslan
Creatives / Turan Tuluy
Creatives / Dylan Ostrow
ECD / Paco Code
ECD / Beto Fernandez
**Role: I helped conceputalize, develop, craft and write this script, later leaving the agnecy before the campaign launched. The production was executed by the team mentioned above.**
Agency // Anomaly
Creatives / Juliana Gutowski
Creatives / Renwick McAslan
Creatives / Turan Tuluy
Creatives / Dylan Ostrow
ECD / Paco Code
ECD / Beto Fernandez
**Role: I helped conceputalize, develop, craft and write this script, later leaving the agnecy before the campaign launched. The production was executed by the team mentioned above.**