BURT’S BEES: NEW BRAND ARCHITECTURE
A glimpse of what’s to come for a heritage brand ready to reclaim relevance with Gen Z.
More than a product launch, this was the start of a brand evolution: introducing a new line of Lip Oils, Milk, and Butters under the Lip Treats platform while redefining the brand’s creative expression from the ground up.
The work encompassed full-scale brand architecture, including an evolved visual identity system, refreshed voice and tone, and a more culturally fluent organic social presence. Lip Treats served as the starting point—positioning innovation through a beauty-first lens and establishing a modern tone for future launches.
👀 +63% For You Page view rate
👀 +97% TikTok views QoQ
♥️ +25% increase in social engagement
A glimpse of what’s to come for a heritage brand ready to reclaim relevance with Gen Z.
More than a product launch, this was the start of a brand evolution: introducing a new line of Lip Oils, Milk, and Butters under the Lip Treats platform while redefining the brand’s creative expression from the ground up.
The work encompassed full-scale brand architecture, including an evolved visual identity system, refreshed voice and tone, and a more culturally fluent organic social presence. Lip Treats served as the starting point—positioning innovation through a beauty-first lens and establishing a modern tone for future launches.
👀 +63% For You Page view rate
👀 +97% TikTok views QoQ
♥️ +25% increase in social engagement
Project // Lip Treats Product Launch & Organic Social
Creative Director / Juliana Gutowski, Tanya Wilson
Creatives / Chloe Puertas Del Castillo, Holiday Black
Creative Director / Juliana Gutowski, Tanya Wilson
Creatives / Chloe Puertas Del Castillo, Holiday Black
