Michelob Ultra: Father's Day

Born from a close friend's lifelong gratitude for his childhood baseball coach, Michelob Ultra’s Father’s Day campaign was crafted from the insight that being a good father has nothing to do with biology. For many, Father’s Day is a chance to thank those who have stepped up in our lives, regardless of genetics. This year, we made Michelob ULTRA’s use of #ULTRADAD even more inclusive, thanking the (often overlooked) mentors who tirelessly take on the role of “Dad”.

In addition to making my mom cry, AdAge picked it among
their favorites for Father’s Day.

Agency // Laundry Service
Client // Michelob Ultra
Senior Art Director / Juliana Gutowski, Alex Krutchkoff
Copywriter / Brandon Greenbaum
ACD / Jon Paley
ECD / Suzanna Klaucke