NIKE x EBAY

Nike and eBay united to honor the iconic "eBay Dunks" and revive the essence of SB Dunks. Introducing the world's first skateable sneaker box, transforming the symbol of untouched shoes into a catalyst for unleashing SB Dunks' true purpose: skateboarding. Embrace the revolution, embrace the heritage.

Complex gets it. 

Project // Nike SB x eBay Charity Dunk Auction + 
Skate ‘Em Out Store
Agency // Edelman
Director // Tucker Phillips
Photographer // Atiba Jefferson
Role // Creative Direction and production across deliverables